Where North Carolina's solar installers are
The largest concentrations of solar installers in our North Carolina data are in Charlotte, Raleigh, Asheville, Wilmington, Greensboro, Cary, Durham and Mooresville. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Charlotte.
The map pack in North Carolina
In North Carolina, 34.7% of solar installers have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Raleigh searches are not in that group. They are near 533 reviews and they ask every customer.
The website gap in North Carolina
A website is the clearest marker of a solar company that is going to compete for the map pack, and 12.6% of solar installers in North Carolina do not have one linked. Across the country the median review count with a site is 24, without one 2. If your shop is in the 12.6%, start there.
What to do first in North Carolina
- Set a review velocity. One review per job day, asked at the door, moves a 29.5-review shop past the North Carolina 75th percentile (150) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where North Carolina customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 29.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.