Review generation and reputation for a solar company
Reviews decide solar consultations more than in any other trade, because the buyer is working out whether you will still exist for a warranty claim in eight years. The median is 18 reviews, 40.7% sit under 10, and only 22.7% have passed 100. Average rating is 4.6, so rating separates nobody. Volume and recency do.
Solar also has a timing problem no other trade has. Install day is exciting and meaningless. The homeowner's real win lands at permission to operate, then again with the first full billing cycle. Ask on install day and you get a thin note about a polite crew. Ask after the first low bill and you get the review that sells the next customer for you.
The other half of the job is the silence in between. Sixty days between signature and turn-on is where reputation is quietly made or lost, and a homeowner who hears nothing for two months writes a different review than one who got a weekly update.