Blog
Short, useful posts for solar installers, published several times a week.
What a battery campaign to your past solar customers costs, and when it pays back
Past solar customers are the cheapest battery leads you will find. What a text and email campaign to them costs, line by line, and the job that pays it back.
2026-10-31
Google is answering questions about your solar company on its own now. What to give it.
Google is replacing the Q&A box on Business Profiles with AI answers built from your profile, site and reviews. What solar installers should feed it.
2026-10-29
Google's AI Max for Search picks your keywords and landing pages for you. What a solar installer should set first.
Google Ads AI Max can match solar ads to searches you never chose and send clicks to pages you did not pick. What it changes and the settings to check first.
2026-10-27
Solar installers with zero Google reviews: the number, and this week's fix
A real share of solar installers have no Google reviews at all. Here is what that number means, why it hurts more in solar, and a plan to get your first ten.
2026-10-24
Exact words for the follow-up when a solar proposal goes quiet
A homeowner got your solar proposal and stopped replying. Here are the exact texts and emails to send over the next few weeks, and when to stop following up.
2026-10-21
Meta treats more solar ads as financial ads now. What that changes for an installer.
Meta widened its special ad category for financial products, and solar ads that mention loans or $0 down can land in it. What changes and what to do now.
2026-10-18
The review gap between the median solar installer and the top tenth, and this week's work
The median solar installer has a fraction of the reviews the top tenth has. What the gap means to a homeowner comparing quotes, and a week of work to close it.
2026-10-15
Exact words for the referral ask when the first low bill arrives
The moment a solar customer sees a lower utility bill is the best time to ask for a referral. The texts, the call script and the timing, word for word.
2026-10-12
Google now answers "is solar worth it" before anyone visits your site. What installers should change.
Google's AI Overviews and AI Mode summarize solar cost, payback and incentive questions on the results page. What it means for installers and the pages to fix.
2026-10-09
Most solar installers are not rated a perfect 5.0. What to do about it this week.
Solar ratings run lower than most home services because installs take months. What the rating numbers show and four things an installer can do this week.
2026-10-06
Most solar installers do not list Saturday hours. That is your opening this week.
Most solar companies show no Saturday hours on Google, and many list no hours at all. What to change on the profile and the phone before this weekend.
2026-09-09
How to use a real deadline without sounding like the guy who knocked on their door
Incentives expire and utility rules change. How a local solar installer builds urgency that survives a homeowner checking, and why the fake kind costs sales.
2026-09-04
Battery storage is where the searches went, and most installers are still selling panels
Storage demand is climbing while panel interest flattens. What that changes for a solar company's ads, site and September plan, and why storage closes faster.
2026-09-02
Try any marketing service free for 14 days.
Pick anything we do. We run it for your solar company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.