Google Ads management for a solar company
Solar buys the most expensive clicks in local services. A click on solar panel terms runs $12 to $30 in a competitive metro, and the person clicking might be a renter, a student, or a competitor checking your ad. Expect $80 to $250 per exclusive search lead and $600 to $1,800 per booked consultation once the unqualified are filtered out. A shared purchased lead costs $100 to $500 and three other companies bought it too.
The mistake nearly every installer makes is one broad campaign mixing panels, batteries and repair, optimized to form fills. Google will find cheap forms from people who never sit. Those are three different buyers on three different timelines, and storage in particular converts faster because the trigger is an outage rather than a payback calculation.
At two weeks you are judging search terms, whether homeowners answer, and whether they own the roof. Not cost per sale. The Google Ads guide has the full build.