# Solar Installer Growth > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for solar installers. Every service is offered as a free 14-day trial to solar installers; start by texting or calling (385) 832-6175. ## Benchmark data - [Solar installers on Google benchmark report](https://solarinstallergrowth.com/benchmarks/): 32,440 listings, 51 states. Median reviews 18; 13.1% have no website; 40.7% have under 10 reviews; median reviews with a website 24 vs 2 without. ## Guides - [Hiring a marketing agency for a solar company, or doing it yourself](https://solarinstallergrowth.com/guides/hiring-a-marketing-agency-solar/): What a fair price is, the red flags specific to solar marketing, lead vendors versus owned channels, and why a trial should come before a contract. - [The solar slow season, and a marketing plan for the months the phone stops](https://solarinstallergrowth.com/guides/solar-slow-season-marketing-plan/): Why solar demand swings, what to sell in the quiet months, a month-by-month plan, service and storage revenue, and how to keep crews busy without discounting. - [Solar pricing and proposals: how to present a five-figure number](https://solarinstallergrowth.com/guides/solar-pricing-and-proposals/): Good-better-best system tiers, price per watt versus monthly payment, deposits, the cheaper competing bid, and how pricing decides your marketing. - [What a missed call costs a solar company, and the follow-up that saves the $300 lead](https://solarinstallergrowth.com/guides/missed-calls-speed-to-lead-solar/): Speed to lead in a 60-day cycle, missed-call text-back, the 12-touch sequence for stalled proposals, and what an unanswered phone costs an installer. - [The seven things a solar company website has to do](https://solarinstallergrowth.com/guides/solar-website-essentials/): What a homeowner spending five figures needs to see, the pages that close, speed and tap-to-call, financing and warranty content, and what to cut. - [How to get a solar company recommended by ChatGPT, Perplexity and Google AI answers](https://solarinstallergrowth.com/guides/ai-search-chatgpt-solar/): What AI answer engines use to name local solar installers, the page structure they quote, the review language that feeds them, and a 30-day setup plan. - [Facebook and Instagram ads for solar installers that do not attract tire kickers](https://solarinstallergrowth.com/guides/facebook-instagram-ads-solar/): The creative that works for a five-figure sale, offers that qualify instead of maximize, realistic budgets, and the retargeting a 60-day cycle needs. - [Google Ads for solar installers: budgets, the campaigns that work, and the ones that burn cash](https://solarinstallergrowth.com/guides/google-ads-for-solar-installers/): Realistic cost per lead, the keywords worth bidding on, the negative list that saves half your budget, and how to measure a 60-day sales cycle. - [Google Business Profile setup for solar installers, category by category](https://solarinstallergrowth.com/guides/google-business-profile-solar-installers/): The category trap in solar, services to list, photos that prove local work, Q&A that answers the objections, posts, and the fields most installers leave blank. - [How solar installers get reviews that actually sell the next job](https://solarinstallergrowth.com/guides/get-more-google-reviews-solar/): The permission-to-operate ask, the production-data review that converts, exact scripts, and what a healthy review pace looks like for an installer. ## Blog - [How to use a real deadline without sounding like the guy who knocked on their door](https://solarinstallergrowth.com/blog/deadline-urgency-without-becoming-a-door-knocker/): Incentives expire and utility rules change. How a local solar installer builds urgency that survives a homeowner checking, and why the fake kind costs sales. - [Battery storage is where the searches went, and most installers are still selling panels](https://solarinstallergrowth.com/blog/battery-storage-is-where-the-searches-went/): Storage demand is climbing while panel interest flattens. What that changes for a solar company's ads, site and September plan, and why storage closes faster. ## Services (each a free 14-day trial) - [Google Ads management for solar installers](https://solarinstallergrowth.com/services/google-ads-management/) - [Facebook and Instagram ads for solar installers](https://solarinstallergrowth.com/services/facebook-and-instagram-ads/) - [AI search optimization for solar installers](https://solarinstallergrowth.com/services/ai-search-optimization/) - [Local SEO and Google profile for solar installers](https://solarinstallergrowth.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for solar installers](https://solarinstallergrowth.com/services/website-design/) - [Social media management for solar installers](https://solarinstallergrowth.com/services/social-media-management/) - [Review generation and reputation for solar installers](https://solarinstallergrowth.com/services/review-generation/) - [Missed-call text-back for solar installers](https://solarinstallergrowth.com/services/missed-call-text-back/) - [Email and SMS campaigns for solar installers](https://solarinstallergrowth.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for solar installers](https://solarinstallergrowth.com/services/bookkeeping/) - [Appointment setting for solar installers](https://solarinstallergrowth.com/services/appointment-setting/) - [Analytics and reporting for solar installers](https://solarinstallergrowth.com/services/analytics-and-reporting/) ## By state - [Solar installers marketing by state](https://solarinstallergrowth.com/solar-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://solarinstallergrowth.com/calculator/) - [Free 14-day trial](https://solarinstallergrowth.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://solarinstallergrowth.com/faq/) - [About and method](https://solarinstallergrowth.com/about/)