Solar is the hardest local trade to market. A plumber sells a $400 job to somebody who already knows they need it. You sell a $21,000 install to somebody who was not shopping, who has been knocked on by four door crews this year, and who will take nine weeks to decide. Then a lead vendor charges you $250 for the privilege of talking to them.
That is the reality this site is written for. Not "generate unlimited solar leads." Marketing that works when the ticket is high, the cycle is long, and the industry's own reputation is working against you at the door.
What is on the site
The benchmark report is built from 32,440 public Google Business Profile listings for solar companies across 51 states. The median solar company has 18 reviews. 17% have none at all. 13.1% list no website. Companies with a website carry a median of 24 reviews against 2 for those without one. Check where you sit before you approve another lead invoice.
The guides cover what actually moves a solar calendar: getting reviews from installed customers with real production numbers in them, a Google profile that survives the category confusion in this trade, Google Ads that do not hand $400 to a tire kicker, storage searches, financing pages, and the long follow-up sequence that decides whether your $300 lead ever signs.
The missed-call calculator uses your average system price and your monthly install count. In solar the math is brutal in your favor. One recovered call a month at a $21,000 average is more than most owners spend on marketing all year.
The stance
We think the door-knocking era did real damage to this trade and that the local installer who has been in one county for eight years is the one homeowners should be finding. Most of them cannot be found. That is a marketing problem with a fix, and none of the fixes are secret.
Every guide here tells you exactly what to do, whether or not you ever talk to us. If you would rather have it run for you, pick a service and we run it for 14 days at no cost. No card. Read more on the about page.