Guides
Practical, specific guides for solar installers who want more calls and booked jobs.
Hiring a marketing agency for a solar company, or doing it yourself
What a fair price is, the red flags specific to solar marketing, lead vendors versus owned channels, and why a trial should come before a contract.
2026-09-01
The solar slow season, and a marketing plan for the months the phone stops
Why solar demand swings, what to sell in the quiet months, a month-by-month plan, service and storage revenue, and how to keep crews busy without discounting.
2026-08-27
Solar pricing and proposals: how to present a five-figure number
Good-better-best system tiers, price per watt versus monthly payment, deposits, the cheaper competing bid, and how pricing decides your marketing.
2026-08-20
What a missed call costs a solar company, and the follow-up that saves the $300 lead
Speed to lead in a 60-day cycle, missed-call text-back, the 12-touch sequence for stalled proposals, and what an unanswered phone costs an installer.
2026-08-13
The seven things a solar company website has to do
What a homeowner spending five figures needs to see, the pages that close, speed and tap-to-call, financing and warranty content, and what to cut.
2026-08-06
How to get a solar company recommended by ChatGPT, Perplexity and Google AI answers
What AI answer engines use to name local solar installers, the page structure they quote, the review language that feeds them, and a 30-day setup plan.
2026-07-30
Facebook and Instagram ads for solar installers that do not attract tire kickers
The creative that works for a five-figure sale, offers that qualify instead of maximize, realistic budgets, and the retargeting a 60-day cycle needs.
2026-07-23
Google Ads for solar installers: budgets, the campaigns that work, and the ones that burn cash
Realistic cost per lead, the keywords worth bidding on, the negative list that saves half your budget, and how to measure a 60-day sales cycle.
2026-07-16
Google Business Profile setup for solar installers, category by category
The category trap in solar, services to list, photos that prove local work, Q&A that answers the objections, posts, and the fields most installers leave blank.
2026-07-09
How solar installers get reviews that actually sell the next job
The permission-to-operate ask, the production-data review that converts, exact scripts, and what a healthy review pace looks like for an installer.
2026-07-02
Try any marketing service free for 14 days.
Pick anything we do. We run it for your solar company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.