Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 32,440 public Google Business Profile listings of solar installers across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- What a battery campaign to your past solar customers costs, and when it pays back
- Google is answering questions about your solar company on its own now. What to give it.
- Google's AI Max for Search picks your keywords and landing pages for you. What a solar installer should set first.
- Solar installers with zero Google reviews: the number, and this week's fix
- Exact words for the follow-up when a solar proposal goes quiet
- Meta treats more solar ads as financial ads now. What that changes for an installer.
- The review gap between the median solar installer and the top tenth, and this week's work
- Exact words for the referral ask when the first low bill arrives
Contact
Corrections, questions about the data, or press: text or call (801) 751-4071.